"...we were the victims of a broken promise." Is very striking emotionally to me because it is said so plainly. He seems to be showing that under such a harsh system, the victims themselves are beginning to break. It also speaks deeply to the public, I think, because the US places such importance on truth and unbroken promises, while in reality, we have rarely followed our own moral code and it is now a very sensitive topic.
"I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. We have some eighty five affiliated organizations across the South, and one of them is the Alabama Christian Movement for Human Rights." This is an almost infallible appeal to the authority of King in that he is literally just stating his importance in a prestigious organization.
"In any nonviolent campaign there are four basic steps: collection of the facts to determine whether injustices exist; negotiation; selfpurification; and direct action." I was drawn to this appeal to logic because lists, and breaking things down into smaller, more understandable parts, is comforting to most people and can often appease their doubts about something that seems like a massive issue.
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